As the year 2024 unfolds, the digital landscape is rapidly being transformed with innovative video trends and technologies that are capturing the attention of audiences worldwide.
With new opportunities comes new challenges. Challenges that many content creators and marketers alike struggling to adapt and utilize.
That’s why in this video I’m going to share with you my own predications as to what types of videos are good for growing your business in 2024.
Short-Form Video
“Short-form” refers to videos that are under one minute.
Quick, punchy video content on platforms like TikTok and Instagram Reels will continue to capture short attention spans.
2023 Youtube made a major push encouraging more creators to make Shorts
If you want to expand your brand’s reach with lead generation and engagement utilizing short-form videos is the way to go.
Making slight modifications to the formatting allows you to post to several social media networks
However, it’s also worth noting that many short form videos are really just clips from long form video. Which brings me to #2 Long form videos
Long-Form Videos
For those that want to hop off the doom scrolling train long form video content is still very viable.
Podcasts especially have seen a huge rise in popularity.
While platforms like YouTube and Spotify (yes Spotify does have video) have been the ones to cater to this audience, other platforms notably TikTok are starting to incorporate long form video options.
There’s a substantial audience that craves depth and narrative, something that long-form content delivers in spades.
These users seek out stories, want more in-depth information, and feel a sense of community that develops through time spent with content creators.
while short-form is easier to consume, long-form drives higher conversion rates and develops a strong connection between brand and consumer.
It’s a reminder that even as the world quickens its pace, there will always be a place for content that encourages us to slow down, engage deeply, and savor the richness of a well-told story.
While the jury is still out as to whether long form on Tik Tok is viable, my opion is that those that are able to bring the high engagement that short videos have to keep viewers interest are going to have a massive advantage.
User Generated Content
In 2024, we’re seeing a monumental shift towards raw, unfiltered content.
It’s about being real, I KEEP IT REAL!
authentic, relatable content created by real users resonates more deeply with audiences compared to polished, professional campaigns.
These low-production, authentic videos resonate deeply because they’re relatable—they mirror the imperfect nature of our daily lives.
Whether it’s a behind-the-scenes glimpse at a day-in-the-life, candid conversations, or on-the-fly problem-solving, to full on product reviews, this trend is all about embracing imperfections and connecting with viewers on a human level.
I do want to point out that this works best for videos with an actual person in it.
Which is why brands are also putting more of their budget towards creator content marketing?
Blurring the line between creator and audience
This should be encouraging or those that don’t have a big budget.
AI-Driven Video Creation
Broad audiences are warming to AI
The evolution of AI in video production is transforming how we create content.
From automating tedious editing tasks to generating vivid animations, AI is a game-changer.
It’s enabling creators to produce high-quality videos faster than before, democratizing the creative process.
Video Sales Letters and video ads will be easier to create than ever before, too.
It’s not just about cutting corners; it’s about opening doors to new creative possibilities.
Is your brand ready to step into the future of video with AI?
Want to personalize content for different audiences?
AI’s got it covered, tailoring videos to viewer preferences and behaviors.
Which brings me to our next video trend
Personalized Video Experiences
Viewers now expect personalized viewer experienced.
Salespeople are now directly following up with leads with clients. Cars, real estate,
With remote learning becoming increasingly popular, video content is playing a crucial role in education. AI is making this learning process even more engaging and effective with interactive video learning experiences.
Students can interact with the content, receive personalized feedback, and track their progress in real-time.
For students like my kids that go to a school Teachers send videos of kids in the classroom.
This makes for a more immersive and dynamic educational experience that goes beyond the traditional classroom setting.
On the other side:
Many videos are viewed in various settings – at the office, in waiting rooms, or lying in bed next to a partner – without sound.
More videos will be made without sound,
creators look to appeal viewers who are scrolling on mute.
Creators testing multi-language dubbed videos saw over 15% of their watch time come from views in the video’s nonprimary language.
Mr. Beast growth exploded when dubbing in multiple languages
Thanks to AI many of these once laborious editing task can be automated
Optimize videos for platforms formats
Integrate video to communicate with customers to accelerate sales
Interactive Videos
The ultimate goal is to turn Passive Viewers to Active Leads and then customers.
Interactive elements like polls, quizzes, and integrated lead capture forms are transforming videos from passive content into active lead generation tools.
This approach keeps viewers engaged, gathers valuable data, and guides them further down the sales funnel.
Conclusion
We are now at the beginning of a huge change in how videos are created and viewed.
Embracing this sea change rather than fighting it will ensure success.
Know who your customers are and where and what they watch.